About us

Welcome to Soemae where tradition and innovation come together to transform the world of the abaya. Founded by Souad, our brand embodies a vision that goes beyond conventional expectations and redefines classic by adding a touch of elegance and modernity.

Our Founder: Souad

Originally from Morocco and living in the Netherlands, Souad Bouyasfdaoun has always had a great passion for fashion. From the dresses she designed as a child to her specialist training, Souad has always followed her dreams. In 2024 she launched her first collection. Featuring abayas that not only excel in quality and style, but also have a soul.

Soemae's Vision

At Soemae, we strive to create garments that transcend traditional boundaries and add a new dimension to classic abayas. Our first collection, Lumina, is a perfect illustration of this mission. Available in three timeless colours - green, black and white - Soemae offers abayas suitable for any occasion and any outfit, from trousers to light dresses. Each piece reflects the essence of a free and autonomous woman who finds personal expression in her clothing.

Two Worlds, One Brand
Our designs harmoniously combine Western and Eastern influences, resulting in garments of exceptional quality that feel like silk. The Lumina collection, launched to rave reviews, is just the beginning.

Future plans
At Soemae, we are always looking ahead. The enthusiastic feedback from our customers confirms our belief that there is a need for abayas that stand out for attention to detail, quality and elegance. Our plans for the future are ambitious. We aim to continually surprise and inspire our customers.